Nine years ago, Rae’s Riviera was just a spark of an idea. I was fresh out of graduate school, trying to find my identity outside of being a student and counselor. I didn’t know the first thing about running a business—but I did know my creativity needed an outlet. That’s when Rae’s Riviera was born… though back then it was, cue the cringy business name, MA Creative Crafts. Yes, I know—so cliché and basic of me!
What began as a passion project, grew steadily over the years. My passion was fueled by my creativity, love for pink everything, and the dream of creating a space where my pink personality would thrive.
It started with long nights at home, creating with my Cricut, peeling way more vinyl than I care to admit, and packing orders from just about every inch of my house. But with every new order, every customer photo, and every encouraging word from customers-turned-friends (and actual friends), this little dream started to feel real.
My first store space was a small corner inside a friend’s new resale shop—humble but filled with heart. I hung up a neon pink sign against a grass wall and styled one single rack with love and intention. That tiny corner became my foundation. It’s where I first saw customers walk through the door and drive in from surrounding counties just to shop my creations.
Then came my second space: a little bigger, a little bolder—and suddenly, Rae’s Riviera wasn’t just a space, it was a community and brand. A place where pink was more than a color—it was a mood. Some of my proudest moments were built during this time because I was called to a higher purpose. Together our pink RR community raised thousands to give back. The same RR community that helped me build my pink Riviera paradise rose to the occasion and I’ll forever be eternally grateful.
And today? I’m so proud to welcome you into my first full-scale retail storefront. This journey has been filled with learning curves, leaps of faith, a whole lot of caffeine—and just as much chaos. But through it all, my mission has remained the same: to create quality items, lead with confidence, create with creativity, and to always—always—stay unapologetically pink!
Because pink radiates joy, love, and hope and I hope that whether you shop Rae’s Riviera online or visit in person, you feel that too.
Nine years later, and we’re just getting started. 💕
If you read this far, thank you for being part of this community. Please use code PINKEDIT20 to save 20% off a $30 purchase. Good through 7/6 at 11:59 PM.
Stay tuned—there’s so much more on the horizon!